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Curcumin, the new darling of functional beverages

Apr. 28, 2022

A Mintel global database search revealed:

In the last decade, more than 600,000 foods and beverages have been claimed to be natural ingredients. The functional beverage market is closely related to outdoor sports. In 2020, due to the impact of the shutdown of the epidemic and the reduction of outdoor sports, the data declined slightly. In the past ten years, the data of new products has basically maintained a "year-by-year growth" trend.

In the first quarter of 2021, functional food and beverages claimed to be immune health increased by 27.6% in the same quarter of 2020 (including beverages 29.7%), the largest increase in the top ten functional positioning.

Curcumin, the new darling of functional beverages

Immunizing ingredients are not limited to trace elements that consumers are familiar with. Immunity management products worldwide are starting to use natural nutrients.

For example, in the ancient Indian system of Ayurvedic medicine, turmeric is widely regarded as a comprehensive herb, which is actually due to its excellent ability to prevent inflammation and viral infections.

Curcumin is the most important active ingredient in turmeric that exerts pharmacological effects. Chinese medicine believes that turmeric can promote qi, disperse wind and activate blood, and relieve pain.

Modern medicine has shown that curcumin also has special medical effects, mainly manifested as excellent anti-inflammatory, anti-viral, and antioxidant properties, which can protect the liver, improve immunity, enhance memory, and protect cardiovascular and joints.

Curcumin is mainly used in medicine and health products, food and beverages, among which it is often used as a natural colorant and functional raw material in food and beverages.

For example, Buda juice maintains freshness through high-pressure processing technology, ensuring the effectiveness of ginger and turmeric root powder.

Likewise, Liv Ginger and Turmeric Root Powder Drink, mixed with fermented oatmeal, is an immune-boosting, fast-energizing drink that suits consumers' busy lifestyles.

So Good So You's juice drinks add probiotics, turmeric, ginger, cinnamon and honey to promote immunity with plant herbs + probiotics, and through the application of traditional health drink ingredients such as traditional Chinese medicine and Kampo, it greatly caters to consumption. People's attention to the concept of diet therapy.